In the Adstudio assistant
The assistant splits Google Ads results by age and gender at account, campaign and ad group level, and by country, region or city at account and campaign level.
Google Ads · Age and gender
Which age and gender converts best on Google Ads?
Google Ads reports conversions by age range and gender for each campaign and ad group, so the best converting group is the one with the lowest cost per conversion or highest value per cost there. Adstudio splits the campaign's results by age and gender, flags groups with spend and no conversions, and keeps the 'unknown' group visible instead of dropping it.
The numbers that matter
What to read first.
- Cost / conversion by age range
- Shows which ages convert cheaply.
- Cost / conversion by gender
- Read together with age; one split alone can mislead.
- Share of spend in 'Unknown'
- Often a large part of spend that Google cannot assign.
The method
How to break it down.
- 01Split the campaign by age and by gender over a long enough window.
- 02Compare cost per conversion and conversion rate per group.
- 03Treat 'Unknown' as its own group, not as missing.
How Adstudio answers it
In the app, or from the AI you already use.
From ChatGPT or Claude, over MCP
Not over MCP. The data this question needs is available only to the assistant inside Adstudio. MCP is the way to ask other questions about the same account from your own AI.
Prompts
Copy one and ask.
- “Split last quarter's conversions and cost per conversion by age range for our Search campaigns.”
- “Which gender and age groups spent without converting this month?”
Limits
What Adstudio will not tell you.
- Demographic splits are read in the Adstudio app; Adstudio MCP splits Google Ads by date and device only.
FAQ
Questions people also ask.
Yes. Google Ads splits include hour of day, device, country, region and city.
Not on an existing campaign today. Demographic targeting is set when the assistant builds a new campaign.
Creating an account costs nothing, but connecting an ad account needs a paid plan: Hobby at $19 a month, or Business at $39 per workspace a month. There is no trial, and the price does not depend on your ad spend.