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Open a ticket for the creative refresh and give it to Maya.
Gathered the Lookalike 3% evidenceDrafted a ticket in ADS

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Refresh creatives · Lookalike 3%ADS · Task · Maya · due Oct 24Ready to approve

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Refresh creatives · Lookalike 3%
Issue typeTask
AssigneeMaya
DueOct 24
LinkedMeta Ads · Prospecting · Lookalike 3%
Description

Frequency on Lookalike 3% passed 6 in October and CTR is falling. Refresh the creatives before the next budget shift.

Lookalike 3% · last 14 days
Project ADS matched · evidence attachedCreate in Jira
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01
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Make a ticket so Maya refreshes the Lookalike creatives.
Read Lookalike 3% · 14 daysMatched project ADS
ADS · new taskRefresh creatives for Lookalike ProspectingFrequency passed 6 and CTR fell over two weeks. Brief new variants using the top hooks from Advantage+ Shopping.
Assigned to MayaDue Oct 24 · Meta Ads · NorthwindReady to approve
02
Update

Edits as a diff

CTR recovered 6%Budget shift on Oct 17
ADS-214 · descriptionBrief three two new variants using the top hooks from Advantage+ Shopping.Ready to approve
ADS-214 · new commentCTR recovered 6% after the budget shift, so two variants should be enough this round.Ready to approve
03
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ADS-214Created · approved by Enes
Prospecting · Lookalike 3%Web link · Meta AdsLinked
Evidence · last 14 daysFigures, window and platform in the description
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