Wasted spend finder

Finds the search terms that spent without converting and proposes them as negatives — validated by Google, applied only when you approve.

Optimize

Which search terms spent money last month without converting?

Highlighted parts are yours to change
Run on my accountBook a demo
Works with
Google Ads
It reads
Search terms, conversions
Plan
Every plan
Northwind

Which search terms spent money last month without converting? Three terms spent $1,214 with no conversions. Adding them as negatives stops that spend.

Step by step

What happens when you run it

  1. 01ReadReads the live account for the period you name, across every platform the question covers.
  2. 02ComparePuts the numbers side by side with the previous period, so the change is visible, not just the level.
  3. 03AnswerAnswers in plain language and names the campaigns, ad sets or terms behind the answer.
  4. 04ActOffers the fix as a plan you approve. Nothing changes until you do.
Make it yours

Then keep talking

The conversation stays open. Each follow-up changes the same answer or plan — and anything that writes is checked again before you approve it.

  • Only show terms above $100
  • Check Performance Max search terms too
  • Add them to our shared negative list instead
  • Do the same for last quarter
Related

More prompts

All prompts
Month-end forecast2 overSearch · Brand112% of monthly budgetPMax · Winter104% of monthly budgetProspecting · Broad86% of monthly budget
OptimizeBudget pacing forecastWhich campaigns will overspend this month at today's pace?Watch it run
Budget movesProposedProspecting · Broad$300 → $180 / day · ROAS 0.8xRetargeting · 7d$100 → $180 / day · ROAS 4.1xLookalike · Buyers$200 → $240 / day · ROAS 3.6x
OptimizeBudget reallocationMove budget from campaigns below 1x ROAS to the ones above 3x.Watch it run
Winter Sale · Performance MaxReady to launchCampaign$150 / day · Max. conversion valueLocationsUnited States · EnglishGoalPurchases · website
BuildPerformance Max campaign builderLaunch a Performance Max campaign for the winter sale — $150 a day in the US, with the images in our library.Watch it run
FAQ

Questions, answered

Does it add the negatives automatically?

No. It proposes them on a card, Google validates the change, and it runs only when you approve.

Get started

Run it on your account

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