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Acme · Q4 Growth Strategy

Shift prospecting to Advantage+

Lookalike audiences are saturating — frequency on Prospecting · Lookalike 3% passed 6 in October. Move half of prospecting into Advantage+ Shopping · US and hold Brand flat. @Maya

Edited by Enes and Maya · 4h ago
Acme · Notes · Edited 1d ago

Meta Creative Testing Log

Enes, Maya

Oct 16

UGC hook beat studio video on CTR. Keeping both live on Lookalike 3% until frequency drops.

Oct 9

Paused carousel variant B — no purchases after $400.

Oct 2

Launched 4 variants on Advantage+ Shopping at $400/day.

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Q4 Growth StrategyEdited 4h ago
Meta Creative Testing LogEdited 1d ago
Landing Page Experiment IdeasEdited 2d ago
Google Ads Account Audit — JulyEdited 9d ago
02
Discuss

A timeline of why

Oct 16UGC hook beat studio video on CTR. Keeping both on Lookalike 3%.
Oct 9Paused carousel variant B — no purchases after $400.
Oct 2Launched 4 variants on Advantage+ Shopping. $400/day.
Should we move the UGC hook to Advantage+ too?Maya · on “UGC hook beat studio video on CTR.”1 reply
03
Act

Audits that turn into tasks

Turn the July audit's findings into tasks.
Read “Google Ads Account Audit — July”
Split Brand and Non-BrandFrom finding 1 · MayaReady to approve
Add 14 negatives to BrandFrom finding 2 · MayaReady to approve
Add Pricing sitelinkFrom finding 3 · EnesReady to approve
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