Free tools
Free tools for ad teams
Calculators and references for the questions that come up every week in paid media: is this ROAS profitable, will this month land on budget, and which API version is about to be switched off. No sign-up needed.
- Free
ROAS calculator
ROAS, break-even ROAS from your margin, and the highest CPA a conversion can cost before it loses money.
- Free
Budget pacing calculator
Month-to-date pace, projected month-end spend and the daily budget that lands the month on target, with Google Ads' overdelivery limits.
- Free
Ad API version tracker
Google Ads API and Meta Marketing API versions with release and sunset dates, each taken from the platform's own documentation.
- In Adstudio
Google keyword volume lookup
Monthly search volume, trend and competition for keyword ideas, read from Google Ads Keyword Planner through your connected Google Ads account.
FAQ
About these tools.
Rather not type the numbers in?
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