Budget reallocation

Finds the campaigns that lose money and the ones that return it, and proposes the moves with total spend unchanged — applied only when you approve.

Optimize

Move budget from campaigns below 1x ROAS to the ones above 3x.

Highlighted parts are yours to change
Works with
Meta Ads
It reads
ROAS, budgets
Plan
Every plan
Stride

Move budget from campaigns below 1x ROAS to the ones above 3x. One campaign is below 1x. Moving its $120 a day to the two above 3x keeps total spend the same.

Step by step

What happens when you run it

  1. 01ReadReads the live account for the period you name, across every platform the question covers.
  2. 02ComparePuts the numbers side by side with the previous period, so the change is visible, not just the level.
  3. 03AnswerAnswers in plain language and names the campaigns, ad sets or terms behind the answer.
  4. 04ActOffers the fix as a plan you approve. Nothing changes until you do.
Make it yours

Then keep talking

The conversation stays open. Each follow-up changes the same answer or plan — and anything that writes is checked again before you approve it.

  • Keep at least $100 a day on Prospecting
  • Use the last 14 days instead
  • Do the same on Google Ads
  • Explain why Retargeting · 7d performs better
FAQ

Questions, answered

Will it change budgets on its own?

No. It shows the before and after on a card, and nothing changes until you approve.

Get started

Run it on your account