In the Adstudio assistant
The assistant splits Meta results by age, gender, age and gender together, and customer segment, at campaign, ad set and ad level.
Meta Ads · Age and gender
Which age and gender converts best on Meta Ads?
Meta Ads reports results by age range and gender for every ad set, so the best group is the one with the lowest cost per result or highest ROAS there. Adstudio splits by age, gender or both together, and can also split by customer segment — existing customers, engaged audience and new people — as your ad account defines them.
The numbers that matter
What to read first.
- Cost per result by age and gender
- Where results come cheapest.
- Purchase ROAS by age
- Older groups often buy more per order; ROAS shows it.
- Purchases by customer segment
- How much of the result comes from people who already bought.
The method
How to break it down.
- 01Split the ad set by age and gender together.
- 02Compare cost per result and ROAS per group.
- 03Check the customer segment split to see whether results come from new buyers.
How Adstudio answers it
In the app, or from the AI you already use.
From ChatGPT or Claude, over MCP
Over MCP, query_performance splits Meta results by age or gender for any campaign, ad set or ad.
- list_accounts
- query_performance
Prompts
Copy one and ask.
- “Split cost per purchase by age and gender for our prospecting campaign.”
- “How much of last month's purchase value came from existing customers?”
Limits
What Adstudio will not tell you.
- Meta does not report results for individual people; age and gender are Meta's own estimates.
FAQ
Questions people also ask.
Adstudio shows the split. Broad targeting lets Meta find buyers; narrowing is a trade-off you decide.
It uses the audience segments defined in your Meta ad account.
Creating an account costs nothing, but connecting an ad account needs a paid plan: Hobby at $19 a month, or Business at $39 per workspace a month. There is no trial, and the price does not depend on your ad spend.