Google Ads · Quality Score

Which Google Ads keywords have a low Quality Score?

The keywords that matter are those with a low Quality Score and real spend behind them; a low score on a keyword that never serves costs nothing. Adstudio lists keywords with their Quality Score and Google's three components — expected CTR, ad relevance and landing page experience — so you know whether to fix the ad, the keyword grouping or the page.

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The numbers that matter

What to read first.

Quality Score (1–10): Google's summary score; empty when Google has no score yet.
Expected CTR: Below average means the ad is unlikely to be clicked for this keyword.
Ad relevance: Below average means the ad text does not match the keyword.
Landing page experience: Below average points to the page, not the ad.

The method

How to break it down.

01List keywords with spend in the window and their Quality Score.
02Keep low-scoring keywords with real cost.
03Read which of the three components is below average.
04Fix the matching thing: ad text, ad group structure or landing page.

How Adstudio answers it

In the app, or from the AI you already use.

In the Adstudio assistant

The assistant reads keyword rows with Quality Score and the three components exactly as Google's keyword table shows them, alongside spend and conversions. It can rewrite ad text as a proposal you approve on the verified Google path.

From ChatGPT or Claude, over MCP

Not over MCP. The data this question needs is available only to the assistant inside Adstudio. MCP is the way to ask other questions about the same account from your own AI.

Prompts

Copy one and ask.

“Which keywords with a Quality Score under 5 spent the most in the last 30 days?”
“For our low Quality Score keywords, which component is below average?”

Limits

What Adstudio will not tell you.

Quality Score is read in the Adstudio app; Adstudio MCP does not return keyword rows to ChatGPT or Claude.

FAQ

Questions people also ask.

Google has not scored them yet, usually because they have too few impressions. Adstudio shows them as empty, not as zero.

Google uses quality in Ad Rank, so it can. Adstudio reads the score and your CPC; it does not promise a specific saving.

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