In the Adstudio assistant
The assistant reads TikTok campaigns by day and compares periods.
TikTok Ads · Conversions dropped
Why did my TikTok Ads conversions drop?
TikTok Ads conversions drop when delivery falls, CTR falls as videos wear out, or fewer clicks convert on the landing page. Adstudio finds the day and the campaigns where conversions fell, and splits the drop into impressions, CTR and conversion rate.
The numbers that matter
What to read first.
- Conversions by campaign by day
- When and where the drop started.
- Impressions
- Lower delivery points to budget or bid limits.
- CTR
- A falling CTR usually means viewers have seen the video too often.
The method
How to break it down.
- 01Find the day conversions fell.
- 02Find the campaigns that lost them.
- 03Split into impressions, CTR and conversion rate.
How Adstudio answers it
In the app, or from the AI you already use.
From ChatGPT or Claude, over MCP
Over MCP, your AI reads conversions, impressions and CTR per ad group and ad by day.
- list_accounts
- query_performance
Prompts
Copy one and ask.
- “Our TikTok conversions dropped since Monday. Which campaigns lost them?”
- “Which TikTok ads lost the most conversions compared with last week?”
Limits
What Adstudio will not tell you.
- Adstudio cannot check your TikTok pixel or Events API from inside your site.
FAQ
Questions people also ask.
No. Change history is read for Google Ads and Meta Ads.
Yes. TikTok splits include day of week and month.
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