In the Adstudio assistant
The assistant runs a waste analysis on TikTok campaigns: zero-conversion spend, low ROAS and gaps in measurement.
TikTok Ads · Wasted budget
Which TikTok Ads campaigns are wasting budget?
The TikTok campaigns wasting budget are those spending without conversions, or below your ROAS target where payment value is tracked, over a long enough window. Adstudio checks each campaign against its goal — a Reach or video views campaign is not judged on purchases — and reports the spend at stake.
The numbers that matter
What to read first.
- Spend with zero conversions
- Per campaign, for conversion goals only.
- Complete Payment ROAS
- Against your own target, where value is tracked.
- Cost per conversion
- Compared across campaigns with the same goal.
The method
How to break it down.
- 01Read campaigns by goal.
- 02List conversion campaigns with spend and no conversions.
- 03List campaigns below your ROAS target where value is tracked.
How Adstudio answers it
In the app, or from the AI you already use.
From ChatGPT or Claude, over MCP
Over MCP, your AI lists campaigns, ad groups and ads and ranks them by spend and conversions, finding the ad groups inside a wasteful campaign.
- list_accounts
- get_entities
- query_performance
Prompts
Copy one and ask.
- “Which TikTok campaigns spent without a conversion in the last 30 days?”
- “Rank TikTok campaigns by ROAS against a target of 2.”
Limits
What Adstudio will not tell you.
- Adstudio reports the waste; turning campaigns off happens in TikTok Ads Manager.
FAQ
Questions people also ask.
No. A Reach or views campaign is judged on reach, CPM and views.
30 days by default; you can ask for 7, 14 or 90.
Creating an account costs nothing, but connecting an ad account needs a paid plan: Hobby at $19 a month, or Business at $39 per workspace a month. There is no trial, and the price does not depend on your ad spend.