In the Adstudio assistant
The assistant compares platforms behind its comparability check. TikTok is read at campaign level in the app, Meta down to the ad.
Meta Ads · TikTok Ads · Compare platforms
How do I compare TikTok Ads and Meta Ads performance?
TikTok and Meta are both feed-video platforms, so compare them on CPM, CTR, cost per result and video completion over the same dates — and keep each platform's conversion count separate. Adstudio reads both side by side and names where a metric means something different, such as TikTok's 6-second views next to Meta's ThruPlays.
The numbers that matter
What to read first.
- CPM
- What each platform charges to reach people.
- CTR
- How well the creative moves people to act.
- Cost per result
- Per platform, each with its own count.
- Video completion
- Views at 100% over plays, on both.
The method
How to compare, step by step.
- 01Use the same window and currency.
- 02Compare CPM and CTR first: they explain most cost differences.
- 03Compare cost per result as a trend on each platform.
- 04For video, compare completion rates, naming each platform's own definition.
How Adstudio answers it
In the app, or from the AI you already use.
From ChatGPT or Claude, over MCP
Over MCP, your AI reads both accounts down to the ad, with video quartiles on each, and compares creatives across the two.
- list_accounts
- query_performance
Prompts
Copy one and ask.
- “Compare TikTok and Meta for the last 30 days: CPM, CTR and cost per purchase.”
- “Do our videos hold viewers better on TikTok or on Instagram Reels?”
Limits
What Adstudio will not tell you.
- TikTok ROAS exists only where Complete Payment value is tracked, so a ROAS comparison may not be possible.
FAQ
Questions people also ask.
No. Adstudio names each platform's own definition instead of treating them as one metric.
It shows cost efficiency and trend on each. The budget decision stays yours.
Creating an account costs nothing, but connecting an ad account needs a paid plan: Hobby at $19 a month, or Business at $39 per workspace a month. There is no trial, and the price does not depend on your ad spend.