In the Adstudio assistant
The assistant compares platforms with its comparability check, and can read Search Console separately for brand search trends.
Google Ads · TikTok Ads · Compare platforms
How do I compare TikTok Ads and Google Ads performance?
Compare TikTok Ads and Google Ads on spend, cost per conversion and trend over the same dates, keeping in mind that Google Search captures people already searching while TikTok reaches people who were not. Adstudio puts both side by side with each platform's conversion definition named, and does not rank one conversion count against the other as if they measured the same thing.
The numbers that matter
What to read first.
- Spend
- Adds up in one currency.
- Cost per conversion
- Per platform, as a trend.
- Brand clicks in Search Console
- Read separately in the app; a rise after TikTok spend is a hint, not proof of lift.
The method
How to compare, step by step.
- 01Use one window and currency.
- 02Compare spend and cost per conversion trend per platform.
- 03Split Google into Search and other campaign types before comparing.
How Adstudio answers it
In the app, or from the AI you already use.
From ChatGPT or Claude, over MCP
Over MCP, your AI reads Google Ads and TikTok Ads separately, each with its own currency and source label.
- list_accounts
- query_performance
Prompts
Copy one and ask.
- “Compare Google Ads and TikTok Ads spend and cost per conversion for the last 90 days, month by month.”
- “Since we started TikTok, has our Google Ads cost per conversion changed?”
Limits
What Adstudio will not tell you.
- Adstudio does not measure how TikTok views lift Google searches; that would need an incrementality test.
FAQ
Questions people also ask.
Not necessarily. The platforms reach people at different moments. Adstudio shows the numbers; it does not declare a winner from one metric.
Yes, in the Adstudio app, as a separate source.
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