Creative fatigue check

Compares frequency and click-through across your ad sets and names the ones wearing out — so the refresh goes where the budget is.

Analyze

Which Meta ads are fatiguing — frequency up and click-through down?

Ask it as is, or in your own words
Run on my accountBook a demo
Works with
Meta Ads
It reads
Ad sets, ads, frequency, CTR
Plan
Every plan
Stride

Which Meta ads are fatiguing — frequency up and click-through down? Two are fatiguing: frequency is past 4 and click-through dropped by a third. Retargeting · 30d is the one to refresh first.

Step by step

What happens when you run it

  1. 01ReadReads the live account for the period you name, across every platform the question covers.
  2. 02ComparePuts the numbers side by side with the previous period, so the change is visible, not just the level.
  3. 03AnswerAnswers in plain language and names the campaigns, ad sets or terms behind the answer.
  4. 04ActOffers the fix as a plan you approve. Nothing changes until you do.
Make it yours

Then keep talking

The conversation stays open. Each follow-up changes the same answer or plan — and anything that writes is checked again before you approve it.

  • Which creatives in Retargeting · 30d are worst?
  • Open a task for Maya to refresh them
  • Compare with last month
  • Pause the ad with the lowest CTR
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All prompts
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FAQ

Questions, answered

What counts as fatigue?

Frequency climbing while click-through falls against the previous period. It shows both numbers, so you can judge.

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