Conversion tracking audit

Checks goals, bidding and pixel events across Google and Meta, and names the campaigns optimizing for something you don't sell.

Audit

Audit my conversion tracking — is anything bidding on the wrong goal?

Ask it as is, or in your own words
Works with
Google AdsMeta Ads
It reads
Goals, bidding, pixel events
Plan
Every plan
Acme Store

Audit my conversion tracking — is anything bidding on the wrong goal? Two sales campaigns are bidding for clicks, not purchases. Everything else is set up the way you'd expect.

Step by step

What happens when you run it

  1. 01ReadReads the live account for the period you name, across every platform the question covers.
  2. 02ComparePuts the numbers side by side with the previous period, so the change is visible, not just the level.
  3. 03AnswerAnswers in plain language and names the campaigns, ad sets or terms behind the answer.
  4. 04ActOffers the fix as a plan you approve. Nothing changes until you do.
Make it yours

Then keep talking

The conversation stays open. Each follow-up changes the same answer or plan — and anything that writes is checked again before you approve it.

  • Switch those two campaigns to Maximize conversions
  • Open a Jira ticket to fix checkout tracking
  • Which conversion action has the most volume?
  • Check the Meta pixel events too
FAQ

Questions, answered

Does the audit change anything?

No. Audits only read. Every fix it suggests is a separate plan you approve.

Get started

Run it on your account