We've expanded the AI Agent with powerful new capabilities and introduced detailed ad-level metrics.
New AI Agent Capabilities
- Keyword Intelligence: Analyze keyword performance with Quality Score breakdown, expected CTR, ad relevance, and landing page experience ratings
- Search Term Analysis: See exactly what users searched to trigger your ads, with conversion tracking
- Keyword Opportunities: AI identifies high-potential search terms to add, irrelevant terms to block, and underperforming keywords to pause
- Take Action: Add negative keywords or pause underperforming keywords directly through the AI Agent
Asset-Level Metrics
- Google RSA Performance: See how each headline and description performs with BEST, GOOD, or LOW labels
- Creative Analysis: View performance metrics for images and videos in display campaigns
- Meta Ad Details: Full creative breakdown including headlines, descriptions, and call-to-action performance
Improvements
- Enhanced ad group and ad set tables with improved filtering
- Better campaign detail views with all metrics at a glance
- Faster data loading across all platforms